OUR COMPANY
GRISM ENTERTAINMENT GROUP
Grism Entertainment Group has firmly established itself as a leader in the beauty pageant industry, holding the prestigious licenses for Miss International Hong Kong.
Empowering Women
Our primary mission is to empower women to realize their full potential by offering a platform that celebrates individuality, diversity, and the unique contributions of each participant. Through mentorship, skill development, and exposure, Miss International Hong Kong aims to:
- Encourage Leadership: Equip women with the tools, confidence, and opportunities to lead in their personal and professional lives.
- Foster Personal Growth: Provide a nurturing environment for participants to develop their talents, strengthen their self-esteem, and embrace their cultural identity.
- Promote Advocacy: Support women in championing causes they are passionate about, ranging from sustainability to social justice, fostering a generation of socially conscious leaders.
- Build Lifelong Networks: Connect participants with like-minded individuals, mentors, and organizations that share their commitment to making a difference.
OBJECTIVE
TOURISM PROMOTION
Tourism plays a vital role in Hong Kong's economy, and Miss International Hong Kong serves as an international platform to showcase the city's vibrancy, culture, and heritage. By drawing global attention through a series of high-profile events, we aim to:
- Highlight Hong Kong's unique blend of tradition and modernity.
- Encourage international visitors to explore and invest in Hong Kong.
- Boost the local tourism industry through strategic partnerships with travel and hospitality sectors.
PROMOTING SUSTAINABLE DEVELOPMENT GOALS (SDGs)
As a socially responsible organization, Grism Entertainment Group is committed to aligning with the UN's Sustainable Development Goals. Miss International Hong Kong will actively collaborate with NGOs, NPOs, and CSR-driven organizations to:
- Address environmental sustainability challenges.
- Promote gender equality and socioeconomic development.
- Support vulnerable communities through meaningful initiatives.
PROMOTE BRAND
Miss International Hong Kong provides a dynamic platform for brands to connect with their target audiences in innovative ways. By leveraging the social media influence of our finalists and media partnerships, we offer:
- Unparalleled exposure for sponsors through creative marketing campaigns.
- Unique direct-to-consumer experiences via interactive events and activities.
- Opportunities to align with a prestigious, values-driven brand.
National Costume for the 2024 Miss International Pageant
Inspired by The Flower Princess
- The Flower Princess in Hong Kong Cantonese Opera
This iconic opera is set during the turbulent period of the late Ming and early Qing dynasties. It tells the story of Princess Changping and Zhou Shixian, whose love and loyalty to their country shine amidst chaos. For Hong Kong, it serves as a cultural symbol of identity and tradition, reflecting resilience and courage in adversity. - Materials and Design
The costume is made of silk and satin, showcasing royal sophistication. Intricate embroidery features peonies symbolizing prosperity and phoenixes representing rebirth and strength, echoing the enduring spirit and hope of the people of Hong Kong. - Golden Headpiece
The ornate golden headpiece is inspired by traditional Chinese imperial accessories, symbolizing nobility and heritage. Representing Princess Changping’s royal lineage, its intricate design and shimmering details enhance the costume’s elegance while celebrating Hong Kong’s rich cultural legacy, symbolizing strength and perseverance. - Embroidery Symbolism
The embroidery reflects cultural heritage and demonstrates the exquisite craftsmanship of Hong Kong artisans. Its delicate stitches and patterns fuse Eastern and Western aesthetics, showcasing Hong Kong’s diversity and innovative spirit. - Long Sleeve Design
The extended sleeves pay homage to Ming and Qing court attire, symbolizing grace and respect for tradition. Their flowing movement evokes the perseverance and strength of Princess Changping, mirroring the courage and resilience of Hong Kong people in facing challenges.